Sunday, October 02, 2005

I know I'm late but here is my take

The New Typography

I have now read through this piece five times and I'm still scratching my head a little. Laszlo was of course talking in the year 1919 so this is a piece of theoretical writing which is one of the reasons it is so confusing. I know it has been said before that he was a forward thinker. Yet we are in the time beyond what he was thinking forward to. But what I really felt ( and the only thing I could really glean from the piece) he was saying is that with the dawning of new technique typography will be a form of art and not just function as communication.

As noted in this quote,
" The new Typography is a simultaneous experience of vision and communication"


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