Sunday, October 02, 2005

The New Typography...is confusing.

Our man Moholy-Nagy is quite oppinionated in his views on typography stating "It MUST be communication in its most intense form." and "The emphasis MUST be on absolute clarity...".

"That's just like, your opinion man..." -the Dude.

It just depends on what your goals are in creating something with typographical interest. It doesn't necessarily have to be completly legible to be interesting and to convey a message just as a painting doesn't have to be representational to be appreciated. I guess it should be noted that dear Laszlo couldn't have known how far the boundaries would be pushed in the world of typography in the years following the early 20's publication of his essay.

However, it is hard to grasp Moholy-Nagy's concept that photography will replace painting and illustration, that film and motion picture will replace books, and that the telephone will render letterwriting all but obsolete. It is the year 2005 and thanfully none of these things have happened! Using photographs instead of paintings and illustrations on posters gives you the advantage of "clarity", but what about expression and feeling? This not to say that photography is lacking in this respect, but if "...the effective poster must act with immediate impact on all the psychological receptacles..." then isn't painting and illustration just as effective in evoking emotion and encouraging thoughtful reflection?

At the time of Laszlo's (can I call you Laszlo? It's much easier..) existence, photography was the hot new ish so it is understandable why he was all about it, but his comments were obtuse and a little short sighted.

And what the hell is an "individual-exact/collective-exact" relationship to the world? Am I missing the point here?

Sorry. My life's soundtrack is a bunch of random hip-hop lyrics. Here's one for today:

[Aesop Rock]
"I start my city with a brick (one brick)
Then add another brick (two bricks)
Brick by brick, I manufacture homes for fallen angels
I ain't no great Samaritan, that's just the way the game goes
Respect the polars but acknowlege middle-value rainbows..."


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